ABOUT ME

Building meaningful relationships

I strongly believe that strong relationships generate success. Therefore I am always looking for clients not only to work for them but to truly understand, trust each other and can easily go for a coffee or a beer.

Schedule a call with me

WHO AM I

I’ve been designing digital products for more than 20 years, but what still motivates me today is surprisingly simple: helping people make sense of things.
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Most of the projects I work on start out a little messy. There’s too much information, too many opinions, unclear priorities, or a product that technically works but feels harder to use than it should. My role is to slow things down, ask the right questions, and gradually turn that complexity into clarity, for users and for the business behind it.
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Over the years, I’ve worked with teams across healthcare, insurance, finance, e-commerce and hospitality, from small founder-led companies to large international organizations. Some projects were built through agencies, others in-house or independently. What they all had in common was the need for thoughtful decisions, not just good-looking screens.

Today, I work as Head of User Experience at an e-health software company, and I also take on selected freelance projects. I enjoy collaborating closely with founders, product teams and marketing leads who care about quality and long-term value, not quick fixes or design trends that expire in a year.
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I’m known for being calm, direct and easy to work with. I explain design decisions clearly, give honest feedback (even when it’s uncomfortable), and keep the process transparent so there are no surprises. Some of the websites and products I’ve worked on are still in use more than 10 years later, which I take as the best compliment, they were built to last, not to impress for a moment.
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If you’re looking for a senior UX partner who listens carefully, thinks deeply, and treats your product with respect, I’d be happy to talk and see if we’re a good fit.

What others say

Don’t just take my word for it. Check out what others are saying about my work, both the good and the bad!

I have been working with Tomaž across multiple projects and he has never disappointed me, on the contrary, he consistently proves that he is a brilliant designer. A particular added value of his work is his ability to think outside the box when it comes to different business models, which makes our collaboration significantly deeper.

Žiga Silič

CEO @ RESORT BEATRICE

We always worked very well with Tomaž, as he combines creative, out-of-the-box thinking with an exceptional sense for user experience and planning. With this combination, he consistently exceeded the client’s expectations.

Jaka Dremelj

OPTIWEB, CEO

I am consistently impressed by Tomaž’s exceptional ability to unite aesthetics and functionality, creating solutions that never require compromising one for the other. He brings every idea to life with clarity and creativity, while confidently challenging either small details or entire concepts to achieve a stronger outcome.

Mateja Vohar

BETERNA, EX-MARKETING DIRECTOR

I was always amazed, how quickly Tomaž understood what we needed and then always delivered! No time was wasted while working with him. Combination of business background and quickly grasping the idea and then combining that with functional design - something that is very rare to meet in one person.

Tine Musek

CO-FOUNDER @ FINMESH

Tomaž exceeded all our expectations during the redesign of our website and visual identity. What impressed us most was the time he took to truly understand our business, values and company culture, and then thoughtfully translate all of that into the design. The collaboration was professional, reliable and delivered without delays.

Nejc Klopčič

OWNER @ FORUM COLORUM

Tomaž helped us improve the UI/UX of our platform with a strong sense for usability and detail. His approach was professional, efficient, and aligned well with our product goals. The cooperation was straightforward and very positive.

Andraž Andolšek

Head of iT @ Cybergrid

What I appreciate most about Tomaž is how deeply he listens. He turns UX and UI trends into meaningful, user-centered solutions that truly work, and guides clients through the process with his signature calm confidence.

He is reliable, kind, communicates clearly, and often not only meets but exceeds expectations.

Nika Horvat

EX-HEAD OF PROJECT MANAGERS @ OPTIWEB

I’ve worked with Tomaž on multiple projects, ranging from complete brand design for several companies to websites for my brands. The work is consistently of the highest quality, with excellent communication and delivery always on time. I’ve been turning to Tomaž for more than 10 years and will continue to do so, because the quality of his work is always outstanding.

Luka Hočevar

CEO @ VIGORGROUND FITNESS